Skoda Auto India has witnessed a remarkable sales revolution in 2025, thanks to the launch of its new sub-4 metre SUV, the Kylaq. In just seven months since its launch, the Kylaq has not only doubled Skoda’s overall sales but redefined the company’s position in the fiercely competitive Indian automotive sector.
Kylaq: Powering Skoda’s Sales Boom
Introduced on January 27, 2025, the Kylaq hit the ground running, with 27,091 units sold by July—an astonishing 65% of Skoda’s total sales in India during this period. For context, Skoda’s sales soared from 17,565 units between January and July 2024 to 41,748 units in the same period in 2025, setting a new monthly record of 7,422 units in March alone.
This dramatic growth has propelled Skoda four spots up to 7th place among Indian automakers, showcasing the Kylaq’s outsized impact.
Why Is the Kylaq Winning Over Indian Buyers?
Analysts and industry experts credit several key strategies for Kylaq’s mass-market appeal:
- Competitive Pricing: Manual models start at ₹8.25 lakh and go up to ₹12.89 lakh, while automatics range from ₹10.95 to ₹13.99 lakh—making it accessible yet aspirational for a broad customer base.
- Diverse Variant Lineup: With seven variants and both manual and automatic options, the Kylaq caters to a wide swathe of buyers, from urban professionals opting for automatics to Tier-3 city dwellers preferring manuals.
- High Localization: Up to 96% localization has given Skoda a pricing edge, letting it offer a European SUV with strong build quality and safety at aggressive prices.
- Feature-Rich Package: The Kylaq brings segment-up features—space, safety, and comfort—down to a more affordable bracket, attracting first-time SUV buyers and families alike.
- Strong Marketing: Celebrity endorsement—most notably by Ranveer Singh—has sharply boosted the Kylaq’s desirability since February 2025.
The Impact on Skoda’s Older Models
The Kylaq’s runaway success has overshadowed some of Skoda’s more expensive offerings. The Kushaq SUV, for instance, saw monthly sales shrink from 1,371 units in January to 901 units in July, while the Slavia sedan dropped from 1,510 to 1,168 units over the same period. However, Skoda’s management insists that these SUVs serve distinct segments: Kylaq for sporty, value-driven buyers and Kushaq for those chasing premium features and broader engine choices.
Reaching New Horizons: Network Expansion
Key to capitalizing on this momentum, Skoda has expanded its sales and service network to almost 300 touchpoints across India. This wider presence, paired with competitive pricing and near-total localization, has made Skoda’s modern lineup more accessible than ever, particularly in previously underrepresented regions.
The launch of the Kylaq has undoubtedly ignited a new era for Skoda in India. Its combination of aggressive pricing, class-leading features, and clever market positioning has transformed Skoda from a niche player into a serious contender in one of the world’s most dynamic automobile markets. If the current trend continues, the Kylaq may well become the template for success for automakers seeking to crack the Indian code.
Here are the key sales figures for Skoda India following the introduction of the Kylaq:
- Total Skoda sales (Jan–Jul 2025): 41,748 units.
- Kylaq sales (Jan–Jul 2025): 27,091 units (65% of Skoda’s total sales).
- Skoda sales (Jan–Jul 2024): 17,565 units.
- Highest-ever monthly sales (March 2025): 7,422 units.
Other Models (Selected Monthly Figures)
- Kushaq SUV: January 2025 – 1,371 units; July 2025 – 901 units.
- Slavia sedan: January 2025 – 1,510 units; July 2025 – 1,168 units.
The Skoda Kylaq stands out as a better option in the compact SUV segment because it delivers European quality and advanced features at aggressive prices, making it accessible for a wide range of customers.
Competitive Pricing for Greater Value
The Kylaq is priced from ₹8.25 lakh for manual variants and up to ₹13.99 lakh for automatics, offering a high-quality European SUV experience at a cost typically reserved for basic models in the segment. This presents significant savings for families and first-time buyers who want top-tier safety, solid build, and spaciousness without an inflated price tag.
Feature-Rich and Versatile
Buyers get access to seven variants, each loaded with features like ample interior space, best-in-class safety technologies, and comfort usually unavailable at this price point. This range allows customers to choose between manual and automatic transmissions based on their needs, ensuring suitability for both city driving and long journeys.
High Localization, Trusted Engineering
With 96% localization, the Kylaq achieves cost-efficiency while remaining true to Skoda’s European engineering standards. This means reliable performance and lower maintenance costs compared to less localized competitors in the market.
Accessibility and Strong Network
The Kylaq’s launch coincides with Skoda’s expansion to nearly 300 sales and service touchpoints nationwide, ensuring better after-sales support and easier access to maintenance, even in smaller towns.
Modern Design and Celebrity Endorsement
The SUV also benefits from attractive branding and contemporary styling, further boosted by associations with popular personalities such as Ranveer Singh, amplifying its desirability and resale potential.
Choosing the Skoda Kylaq—a European brand—for a compact SUV is a wise decision because it combines the superior engineering, safety, and design of European automobiles with pricing and features tailored to Indian buyers.
Skoda Kylaq: Frequently Asked Questions (FAQ)
What is the price range of the Skoda Kylaq?
What engine options does the Kylaq offer?
How fuel-efficient is the Skoda Kylaq?
What are the safety features of the Kylaq?
How many variants are available?
Does the Kylaq have a sunroof?
How does the Kylaq compare to rivals?
What colors are available for the Skoda Kylaq?
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