Maruti Suzuki dominated India’s passenger vehicle market in 2025 with 17.50 lakh units sold, but Mahindra & Mahindra made history by claiming second place with 5.81 lakh registrations. This milestone, confirmed by government Vahan portal data up to December 25, marks the first time a homegrown SUV specialist has outpaced mass-market giants like Hyundai (5.50 lakh units) and Tata Motors (5.52 lakh units).
Mahindra’s SUV Strategy Fuels Historic Rise
Mahindra’s ascent stems from a potent mix of established hits like the Scorpio-N, Scorpio Classic, and Thar Roxx, bolstered by its aggressive push into electric vehicles. The BE 6e and XEV 9e, launched early in 2025 on the INGLO architecture, sold over 38,000 units combined, grabbing a significant slice of India’s EV market. The recent XEV 9S unveiling—a 7-seater electric SUV starting at Rs 19.95 lakh with 59-79 kWh batteries and triple-screen setup—positions Mahindra for even stronger growth in 2026.
Market Shakeup: Tata and Hyundai Slip
Tata Motors fought back in Q4 with the Curvv and refreshed Nexon but couldn’t match Mahindra’s double-digit ICE surge, settling for third. Hyundai dropped to fourth amid shifting dynamics favoring SUVs over hatchbacks and sedans. This realignment highlights India’s SUV boom, with Mahindra’s utility-vehicle focus proving a game-changer.
What It Means for Buyers in 2026
Consumers now face fiercer competition in premium SUVs and EVs, potentially driving better features and pricing. As Maruti holds the top spot, Mahindra’s runner-up status signals a bolder era for Indian manufacturers challenging global players.
2025 Top Carmakers Sales Table
| Rank | Company | Units Sold (Lakh) | YoY Growth | Source Link |
|---|---|---|---|---|
| 1 | Maruti Suzuki | 17.50 | – | NDTV Auto |
| 2 | Mahindra | 5.81 | +18% | Autocar India |
| 3 | Tata Motors | 5.52 | – | Cartoq |
| 4 | Hyundai | 5.50 | – | MarkLines |
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